Big Ass Problem with this Big Ass Ad

So..... a magazine came to my workplace. Common enough, right? And there was a full page ad on the back of the magazine. Again, common enough. Humor me and read the whole ad, right down to the very bottom.

Erm, who named their company BIG ASS FANS? And then who thought it would be a good idea to put the words 'hard to reach places' and 'big ass' in the same ad with pictures of giant rotating fans?

Words escape me at the moment.